Terms & Conditions and Privacy Policy

Terms & Conditions 

Last Updated: June 27, 2024

Before you start using our app, please read these terms carefully:

  1. Introduction

PlayWellMinds Terms & Conditions (the "Terms") govern the use of PlayWellMinds, accessible through our mobile app. By using PlayWellMinds, you agree to be bound by these Terms and Conditions.

  1. Acceptable Use

You agree not to use PlayWellMinds in a manner that:

  • Violates applicable law.

  • Infringes on the intellectual property rights of others.

  • Is harmful, fraudulent, misleading, harassing, or otherwise inappropriate.

  1. Prohibition of Unauthorised Access and Activities

You undertake not to attempt to gain unauthorised access to any other user accounts, servers, or networks associated with PlayWellMinds. Prohibited activities include but are not limited to hacking, spamming, and spreading malware.

  1. Child Safety and Moderation

In the PlayWellMinds app, we are actively engaged in content moderation to ensure a safe and secure environment for children. By closely monitoring interactions within the app, we protect children from inappropriate content, enabling a safe platform where children can freely and safely express their feelings and thoughts. We place a high priority on children's privacy and do not knowingly collect personal data from children under the age of 12 without the explicit consent of their guardians. To further strengthen safety, we encourage parents to actively participate and monitor their children's use of the app, which contributes to an improved and safer user experience for everyone.

  1. User-generated content

All content created and shared by users remains the property of the user, but by publishing the content in the app, the user grants PlayWellMinds a right to use and share this content. The user can at any time choose to delete all content that has been created in the app under "settings".

  1. Intellectual property

All intellectual property rights in and to PlayWellMinds (including text, graphics, software, photographs and other images) belong to us. None of these proprietary rights are transferred to you under these Terms. You are hereby granted a non-exclusive, non-transferable and limited right to use PlayWellMinds for your personal, non-commercial use. You may not copy, modify, distribute, sell, or rent any part of our App or the content inside, without our prior written consent.

  1. Technical Support and Updates

We provide technical support for registered users and perform regular updates to the app to improve functionality and security. Users will be informed of significant updates and changes to the service.

  1. Disclaimer

PlayWellMinds is not liable for indirect or consequential damages arising from the use of the app, except in cases where Swedish law expressly requires it.

  1. Account suspension

We may terminate or suspend your account immediately, without prior notice, if you breach any of the provisions of these Terms. Upon termination, your right to use the App ends.

  1. Amendment of Terms

We reserve the right to amend these Terms and Conditions as necessary. Any material changes to these Terms will be notified to you at least 30 days before they take effect by email or a prominent in-app notice.

  1. Governing Law

These Terms shall be governed by and construed in accordance with Swedish law. Disputes arising in connection with these Terms shall be settled by the Swedish courts.

  1. Contact

If you have any questions about these Terms, please contact us via info@playwellminds.com. 

Privacy Policy of PlayWellMinds

Last Updated: June 27, 2024

  1. Introduction

At PlayWellMinds, accessible from www.playwellminds.com and our mobile app, protecting your personal data is one of our top priorities. This privacy policy ("Policy") explains what data we collect and how we use it.

  1. Data Controller

The data controller for the processing of your personal data is PlayWellMinds AB. reg. no. 559466-5530. For questions related to this Policy, please contact us via info@playwellminds.com. 

  1. Information We Collect

Personal data: We collect personal data such as name, email address and telephone number only when you voluntarily provide such information, such as when contacting support.

PlayWellMinds anonymously collects the following types of personal and health-related data that you enter directly into the App:

  • Mood ratings: Numeric emotional check-ins (e.g., how you are feeling on a scale of 1–5), recorded with a timestamp.

  • Gratitude journal entries: Your free-text responses to prompts such as "What are the 3 best things today?", stored with the date they were entered.

  • Thought journal entries: Free-text notes you write about your thoughts or your day.

  • Self-evaluations: Your answers to structured reflection questions (e.g., about your mental attitude, preparation, performance, and how you felt afterwards).

  • Situation analyses (CBT exercises): Your answers to guided cognitive-behavioral exercises covering the triggering situation, your automatic thoughts, the emotions you experienced, your behavioral reaction, and a planned positive step.

  • Mindfulness session logs: Records of when and for how long you completed a Calm session.

  • Personal plans and goals: Free-text entries you create in the Plan and Goal features.

  • Celebrations: Notes you record about personal wins or achievements.

Why we collect this data: This information is used solely to provide you with personalized content, track your progress within the App and generate your monthly wellbeing report. It is not sold to third parties and is not used for advertising.

How it is stored: All wellbeing data is stored in Firebase Firestore under a randomly generated anonymous user ID.

Aggregated statistics: We derive aggregate, non-personally-identifiable counts (e.g., total number of feelings logged across all users globally) to power the community "World" feature. These counts cannot be traced back to individual users.

Technical and Log File Information: PlayWellMinds follows a standard procedure for using log files, both on the web and in the app. These files log visitors when they visit websites. All hosts do this and are part of the hosting services' analytics. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. The purpose of the information is to analyse trends, administer the website and app, track users' movement on the website and app, and gather demographic information.

  1. Information We Do Not Collect

We do not knowingly collect personal information from children under the age of 12. If we become aware that a child has provided personal information without parental consent, we will take immediate steps to delete that information. If you, as a guardian, believe that your child provided such information on our website, we strongly recommend that you contact us immediately and we will use our best efforts to remove such information from our records.

  1. How We Use Your Data (App and Web)

We use the information we collect in a variety of ways, including to:

  • Provide, operate and maintain our website

  • Improve, personalise and extend our website and app

  • Understand and analyse how you use our website and app

  • Develop new products, services, features, and functionality for the website and app

  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information related to the website, and for marketing and promotional purposes

  • Send you emails

  • Finding and preventing fraud

  1. Purpose and Legal Basis for the Processing

We process your personal data based on the following legal basis under Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC ("GDPR"):

  • Consent (Article 6(1)(a)): You have given your explicit consent for us to process your personal data for specific purposes such as marketing.

  • Performance of a contract (Article 6(1)(b)): The processing is necessary for the performance of our contract with you, for example to provide the services you have registered for.

  • Legal obligations (Article 6(1)(c)): The processing is necessary for compliance with our legal obligations.

  • Legitimate interest (Article 6(1)(f)): We have a legitimate business interest in processing your data, which includes protecting our services and making improvements to our services.

  1. Sharing of Data

We do not share your information with third parties without your explicit consent, except where this is required to provide our services or where required by law.

  1. Data Subject Rights

Under the GDPR, individuals have specific rights related to their personal data. Here is an overview of these rights:

  • Right to information: You have the right to receive clear information about how your data is processed, by whom and why.

  • Right of access: You have the right to request and access the personal data processed about you.

  • Right to rectification: You have the right to have inaccurate personal data about yourself rectified without undue delay.

  • Right to erasure (also known as the 'right to be forgotten'): In certain circumstances, you have the right to have your personal data erased.

  • Right to restriction of processing: Under certain conditions, you can request that the processing of your personal data be restricted.

  • Right to data portability: You have the right to have your personal data transferred from one controller to another in a structured, commonly used and machine-readable format.

  • Right to object: You have the right to object to the processing of your personal data in certain cases.

  • Right to withdraw consent: If the processing is based on consent, you have the right to withdraw your consent at any time.

  1. Precautionary measures

We take appropriate security measures to protect against unauthorised access to or unauthorised alteration, disclosure, or destruction of data. These measures include internal audits of our data collection, storage, and processing practices and security measures.

  1. Right to File a Complaint

You have the right to lodge a complaint with a supervisory authority if you consider that the processing of your personal data does not comply with applicable data protection laws. In Sweden, the Swedish Authority for Privacy Protection (IMY) is the authority responsible for the supervision of data protection laws. If you want to file a complaint, you can contact IMY:


  1. Use of Cookies and Web Beacons

Like many other websites, PlayWellminds uses "cookies". These cookies are used to store information including visitors' preferences, and the pages of the website that the visitor accessed or visited. The information is used to optimise the users' experience by customising our website.

  1. Changes to This Policy

We may make changes to this Policy and will notify you of such material changes via our website and app. For more information or if you have any questions about our Policy, please do not hesitate to contact us at info@playwellminds.com.